Hamish McKay

When I grew up, I wanted to be an Olympian. Then my brother became a millionaire YouTuber at 21 and my life changed. He put himself out there and got rewarded for it. Growing up in New Zealand (a country that's often forgotten off the world map), that was weird. I thought people who put themselves out there got bullied. It inspired me to start sharing my story on the internet. The more I posted, the more pressure I felt to become a person who had a story worth telling. So when I started working on Shopify for an internship, I had LOTS of ideas. My boss hated me for it. This weird, ambitious kid. But one of those ideas was to build an app that let online shoppers make changes to an order they'd just placed for half an hour. 30,000 people used it in 2023 for free. Then we launched a paid model so that I could quit my job. I sold a US$30,000 deal just before Christmas and went all in. The next year I left home and solo travelled to 17 cities around North America and Europe, recruiting our first employees and signing paying customers. We ended up making our first million. Then snuck into Forbes 30 under 30 when I was 22, and tripled my apps revenue. Profitable all the way. Now I lead a team of 15 incredible people, have over 1,000 paying customers and there's an online shopper using my app every 3 seconds. We sponsor events, host company retreats, fly people out, and I just love what I do for a living. Five years ago I started telling my story. And it's only gotten better.

I forced my Co-founder to rebuild our entire app so that we could get Gymshark as a client. He said I was nuts. I told him it's because this is more than just winning a logo. It's about proving to Shopify themselves that we can handle the biggest sale day on the platform. Black Friday. We rebuilt. And now, whenever a brand or agency asks us if we can handle their upcoming flash sale, we have the proof behind the "yes". Just simply schedule the date of your sale into our app. We switch into flash sale mode through the peak and guarantee every customer gets a perfect, unimpacted experience. Instantly being able to change their order/address without needing to contact customer service. Bring on more of Shopify's biggest brands. #shopify

There's no office or rent to pay at my company. Instead, we spend on 14 flights and a mansion. It would have been impossible as a bootstrapped company to rent a space in London, Miami, and Sydney. We'd have had to raise or borrow to afford it. We couldn't think of anything worse. Which left us with no in-person time to build our company culture. Not unless my Co-founder and I host events like these. So I was very happy to host our third offsite last week for the Asia Pacific team. Six of us spent four nights together. Living together, family style. Playing board games, riding roller coasters, and co-working. The bigger, company-wide one is in three months. Our first, in Queenstown, cost $30k. This time we're heading to a secret location in Asia 👀 I don't think much about productivity for the company anymore during these visits. I think about how we can best replace the thousands of water cooler chats and after-work drinks we miss out on by being remote. That's the whole point.

It's the most exciting time I've ever lived in. We are hiring our 15th team member at our startup! To any Kiwi's or Aussies reading, we're open to relocating if there's interest 👀 Our company, Order Editing is nearly three years old. Doing mid-seven-figure revenue, profitable, and is a first-of-its-kind product that has won the top end of town - inbound. We do what we do because we love the impact on customers. In the last three years, we've created a movement that has meant almost every eCommerce brand has a self-service app for order amendments. The vision is being realised and now we are landing and expanding with new product launches. We already work with the best brands in the world. Billion dollar businesses on Shopify choose Order Editing. The right person for the role is: + Loyal. + Energised about being team number 15. + Has the integrity to be autonomous, charitable, and honest, and; + So intelligent they can influence business strategy and shape the future of a market. You will immediately make your impact by solving the following problems: 🚀 Clients are more honest when it's not the founder. 🚀 Not all clients are optimised to get maximum value out of our product. 🚀 There is massive room for improvement in how we onboard. Be it self-service or white glove. You must genuinely get it, want it, and have the capacity to do it. Will you be our North American Technical Account Manager? Get on the rocketship via the job ad on my profile and in the comments. #Hiring

I hired a 26-year-old software engineer in Macedonia as employee #5 and he's completely changed the trajectory of our business (again). Meet Andrej Mazhenkovski He single-handedly built the best address validation app on Shopify. Now he's extended his lead again by building autocomplete. Our newest feature. It guarantees that on Shopify checkout, the customers address is perfectly autofilled by the carrier the first time, every time. Order Editing has never been in better hands. $100M brands like ROTHY's and Hexclad are already using it. We power their entire checkout experience for shipping address entry. Andrej changed my life by developing new apps to add to our growing suite. Consolidating address validation, checkout upsells, and post-purchase upsells. One app to rule them all. We were about to put expansion in the too hard basket. Andrej heard about the problem, figured out how we could drive a wedge into the market, and volunteered his time. Do you realise how rare that is? He spent the next twelve months perfecting these new product releases and turning them into something so good that we could charge for it — and never dropped the ball on the rest of his work. It's somehow 6x more affordable than the competition. 1c per autocomplete in the United States. You'll pay 6c elsewhere. It's the greatest privelege of my career to build product with you, Andrej. Winning the lottery would feel like the smaller prize. I can't wait to see what you do next... A friend and colleague for life. #shopify

I got a call from a Shopify brand who did $100M in sales last month. $100,000,000 in ONE MONTH !! 👀 👀 "You need to build me A/B testing." Here you go! There's been 5 product launches that changed our Shopify app forever. A/B testing is one of them. My favourite features: → A/B test upsell offers and customer segments. → A/B test showing upsells vs not showing. → A/B test different content. Checkout & Post-purchase. I've got Shopify brands scheduling promotions and A/B tests through to the rest of the year. Time to iterate and find the best checkout for BFCM with our 1,000+ clients 🚀 #shopify

I had no idea text messages post purchase could make Shopify brands so much money... 10.7% of customers add an upsell to their order after paying !!! What the hell. We texted customers of Bobbi Browns beauty brand to say they had half an hour to add more to the order they'd just placed and it worked a little too well... Now I need to get all 1,000+ of our clients to do the same. All need to get this done before Black Friday. Oh well. I love creating work for myself at Order Editing when it makes our merchants more money. #shopify

We rewrote Order Editing this year. The entire thing is integrated with AI now. You can run your order editing and upsell app from Sidekick. Have it set up upsell strategies for you. Pull reports and ROI. It's like Ben Panther, Jacques du Plessis, and Gemma M but AI ✨ MCP soon. API soon. It only makes sense for every AI chatbot and customer service rep to use our API to edit orders when we're the only one that can handle discounts, scripts, bundles, GWPs, shipping thresholds, weight of packages and more automatically. 600,000 orders were edited with us in August. It comes with the territory. #Shopify