Grace Tully's audit covers 7 public posts, including 7 with both reaction and comment counts. The measured median is 124 interactions. Marketing & audience is the most represented detected theme (4/7; themes can overlap). Start with a concrete follow-up to an existing subject, then test the opening and reply invitation across a consistent four-week sample.
7 of 7 posts have both public counts. Their median is 124 interactions. Compare future experiments with your own sample rather than an unrelated peer score.
“The Social Party ft. Lovable! 🩷” has 348 visible interactions. That is 2.8× the sample median. Its topic and opening are candidates for a follow-up experiment; this does not identify why it performed.
2 of 7 posts contain a question. Measured posts generated 20.5 comments per 100 reactions. Counts can include the author's replies and do not measure lead quality or sentiment.
The median gap between sampled dates is 3.5 days; the longest is 5.8 days (6 intervals). Missing posts can exaggerate gaps, so this is not a complete publishing calendar.
Profile & visual identityImage preview, section grades, missing data and specific fixesExplore
SOURCE PROFILE PREVIEW
Grace Tully
Headline not supplied by the source
These are source images, which may be resized. An unavailable image does not mean it is missing on LinkedIn.
PROFILE CHECKLIST
Your first impression, section by section.
Open any section to see the evidence and a practical fix. Unknown data is not a failed check.
Profile picture
A+15/15 observed points
15 / 15 points assessable
PassProfile image supplied5/5
What we observed
The source supplied an image URL.
Keep it strong
Choose a current, recognizable photo. Preview the circular crop at comment size and leave space around your head.
PassImage decodes and fits its display shape10/10
What we observed
Returned image: 200 × 200px. Dimensions and decoding were measured on the returned image, which may be a resized LinkedIn thumbnail. Original resolution, face framing, lighting and professional suitability were not assessed automatically.
Keep it strong
Use a square original, check sharpness at full size, and preview the circular crop. A small provider thumbnail does not prove your original upload is low resolution.
Cover & visual identity
A+10/10 observed points
10 / 10 points assessable
PassCover image supplied5/5
What we observed
The source supplied an image URL.
Keep it strong
Use a simple cover that says who you help and what you do. Keep important text clear of the profile-photo overlay.
PassImage decodes and fits its display shape5/5
What we observed
Returned image: 800 × 200px. Dimensions and decoding were measured on the returned image, which may be a resized LinkedIn thumbnail. Original resolution, face framing, lighting and professional suitability were not assessed automatically.
Keep it strong
Preview your cover on desktop and mobile. Start with a 1584 × 396 canvas and keep the message readable without tiny text.
Name & identity
A+10/10 observed points
10 / 10 points assessable
PassReadable display name5/5
What we observed
Source text: “Grace Tully”
Keep it strong
Use the name people know you by, consistently across your profile and other professional channels. Single names and all writing systems are supported.
PassName field stays focused on identity5/5
What we observed
Source text: “Grace Tully”
Keep it strong
Move URLs, contact details and sales calls to action into About or Contact info. Keep your actual name unchanged.
Headline & positioning
UnknownNeeds source data
0 / 15 points assessable · partial coverage
UnknownHeadline supplied—
What we observed
Not returned in readable form by the source.
What to do
State your role or specialty in the headline, using terms your intended reader understands.
UnknownEnough context to explain your work—
What we observed
Not returned in readable form by the source.
What to do
Use this structure: [role or specialty] · Helping [audience] achieve [outcome]. Replace every bracket with a truthful detail.
UnknownHeadline is concise enough to scan—
What we observed
Not returned in readable form by the source.
What to do
Keep the headline focused on one main promise. Move your longer story into About.
About & descriptions
Partial5/5 observed points
5 / 20 points assessable · partial coverage
PassReadable introduction5/5
What we observed
Truncated source excerpt: “Currently: Social Media Consultant (aka you can hire me) & Co-Host of The Social…”
Keep it strong
Lead with who you help, the problem you solve and the work you do today.
UnknownAn introduction with supporting detail—
What we observed
Truncated source excerpt: “Currently: Social Media Consultant (aka you can hire me) & Co-Host of The Social…”
What to do
Add a specific example of your work, your approach, and the kinds of opportunities you welcome. Length is a structure check, not a quality guarantee.
UnknownEasy-to-scan paragraph structure—
What we observed
Truncated source excerpt: “Currently: Social Media Consultant (aka you can hire me) & Co-Host of The Social…”
What to do
Break About into short paragraphs: current focus, relevant proof, then how to connect.
UnknownA clear next step—
What we observed
Truncated source excerpt: “Currently: Social Media Consultant (aka you can hire me) & Co-Host of The Social…”
What to do
End with one relevant next step, such as who should message you and what to include. This automated check recognizes English phrases and links; review other languages manually.
Experience & proof
UnknownNeeds source data
0 / 15 points assessable · partial coverage
UnknownProfessional experience identified—
What we observed
No readable entries were returned. We cannot conclude this section is empty.
What to do
List relevant roles with an accurate title and organization. Connect them to the work you want to do next.
UnknownExperience includes useful descriptions—
What we observed
Not returned in readable form by the source.
What to do
For each relevant role, explain your responsibility, a concrete contribution, and an outcome you can substantiate. Do not invent numbers. Masked source descriptions need manual review.
Education & learning
UnknownNeeds source data
0 / 10 points assessable · partial coverage
UnknownEducation or learning entry identified—
What we observed
No readable entries were returned. We cannot conclude this section is empty.
What to do
Add relevant education or structured learning you want to share. Name the institution or course accurately; formal degrees are not required for a strong professional story.
UnknownLearning context is described—
What we observed
Not returned in readable form by the source.
What to do
Describe your subject, course or qualification and one relevant project or skill. Use the full qualification name where helpful. We assess clarity, never institution prestige or degree level.
Location & context
A+5/5 observed points
5 / 5 points assessable
PassReadable location5/5
What we observed
Source text: “San Francisco”
Keep it strong
Use an accurate city or region if you want it visible. Do not add a home address. Omitted provider data is not penalized.
Read all available profile text
Headline
Not returned in readable form by the source.
About
Currently: Social Media Consultant (aka you can hire me) & Co-Host of The Social…
This is a truncated source excerpt.
Experience
No readable entries returned.
Education
No readable entries returned.
Hidden entries are omitted from this readable preview. Source text is not independently verified.
VISUAL REVIEW
Check how your profile looks.
The automatic image grade checks file readability and shape. Use this checklist to review the visual choices it cannot judge.
Is your face recognizable in the small circular crop?
Is the image sharp, evenly lit, and free of distracting clutter?
Does the banner communicate your work without overlapping your photo?
Are colors and typography consistent with your professional identity?
A transparent presentation checklist, not a LinkedIn ranking, talent assessment or prediction of reach. Grade thresholds: A+ 90, A 80, B 65, C 50, D 35, F below 35.
Score = earned points ÷ assessed points × 100. Coverage is assessed weight out of 100. Unavailable and masked data are excluded. Scores with different coverage are not directly comparable.
Truncated text earns only checks already demonstrated in the visible excerpt; the unseen remainder is not marked wrong. Text rules measure structure, not factual accuracy, writing quality or every language equally.
Photo and banner grades cover image availability, decoding and shape only. Face framing, lighting, expression, visual style and authenticity require a human review. No appearance, identity or personality judgments are made.
An education entry is evidence of profile context, not verified credentials. School prestige, age, degree level and background do not affect the score.
Section weights: photo 15, cover 10, name 10, headline 15, About 20, experience 15, education 10, location 5. Passed checks earn their full weight; improvements earn zero; unknown checks are excluded.
PerformanceYour own baseline, strongest posts and publishing rhythmExplore
YOUR OWN BASELINE
Performance, with perspective.
Interactions across the sample
Publication date · UTC
236
08-20
219
08-21
124
08-26
19
08-28
56
09-01
40
09-04
348
09-10
View chart data
Measured interactions by post
Date UTC
Reactions
Comments
Total
2026-08-20 18:24
190
46
236
2026-08-21 19:46
182
37
219
2026-08-26 22:05
117
7
124
2026-08-28 21:47
17
2
19
2026-09-01 16:35
49
7
56
2026-09-04 22:25
37
3
40
2026-09-10 16:47
273
75
348
Post totals at collection time. Older posts have had more time to collect reactions and comments.
EARLY VS RECENT SAMPLE
219→56
Median visible interactions: 219 for the earliest 3 measured posts and 56 for the latest 3. The middle post is excluded to keep group sizes equal. This compares selected posts of different ages, not account growth.
TYPICAL VS STRONGEST
124/348
Median / highest measured interaction total. A breakout can lift the average; the median provides another view of a typical sampled post.
Publishing rhythm
Median gap: 3.5 days · Longest gap: 5.8 days · 6 observed intervals.
Explore 4 groups and supporting posts
Publishing days in UTC — descriptive, not recommended times
Unknown means the source did not verify the format. Small or unequal groups do not establish a winning format.
Hooks and writing structure
Read writing structure for 7 posts
Text rules applied to every sampled post
Opening
Hook type
Words
Paragraphs
Final CTA
Tags / mentions
The Social Party ft. Lovable! 🩷
Statement
160
6
Not detected
0 / 1
Chat, is anyone scrolling LinkedIn on the Friday afternoon of a holiday weekend?
Question
80
6
Not detected
0 / 0
HOT TAKES ONLY!!!!
Statement
11
3
Not detected
0 / 0
San Francisco I need a giant Pokémon Pikachu costume immediately.
Statement
10
1
Not detected
0 / 0
Working in social media is inherently political.
Statement
304
7
Not detected
0 / 0
I left my full-time job in tech. So did Jean Kang. So did Peter Yang.
Personal opening
281
8
Not detected
0 / 0
SOCIAL MEDIA JOBS!!!!!!!!!!! 🪂
Statement
68
6
Not detected
0 / 0
Hook type uses the first nonempty line. CTA detection checks the final paragraph for a question or action phrase. Paragraphs use blank-line breaks. These rules can miss meaning and linked mentions.
Hashtags in the sample
No data available for this grouping.
Tags travel with the topic, author and format. These associations cannot isolate a hashtag's effect.
Recommended next stepsPrioritized actions, effort and what to measureExplore
PRIORITIZED RECOMMENDATIONS
Less guessing. Clear next steps.
Ordered from building a useful baseline to testing individual writing choices. Potential impact describes the purpose of an experiment, not a promised uplift.
01Develop a specific follow-up
Medium effort
OBSERVATION
The sample includes “The Social Party ft. Lovable! 🩷”. Its visible interaction total is 348.
DO THIS
Build a follow-up to “The Social Party ft. Lovable! 🩷”. Add a concrete example, a decision you made and one lesson. Keep the format similar so topic development is the main experiment.
Potential impact: Test repeatable interest in an existing subject
Metric to watch: Reactions and comments after the same seven-day window; compare with the baseline median
Median text length is 80 words with 6 paragraphs. 5 of 7 openings are classified as statements.
DO THIS
For the next post related to “The Social Party ft. Lovable! 🩷”, open with a specific problem and a concrete outcome you can substantiate. Move context into the second paragraph. Avoid invented results or curiosity gaps that the post does not resolve.
Potential impact: Improve clarity; any engagement effect remains to be tested
Metric to watch: Median interactions across at least three comparable posts per opening approach
0 of 7 final content lines contain a detected question or action phrase; 2 posts contain a question anywhere. These are text rules, not semantic judgments.
DO THIS
End one upcoming post with a focused trade-off question connected to marketing & audience. Ask readers to share a decision and why. Read replies before deciding whether the discussion was useful.
Potential impact: Test whether a clearer invitation supports useful discussion
Metric to watch: Public comments per post and manual review of reply relevance
04Choose a sustainable publishing experiment
Medium effort
OBSERVATION
7 dated posts span 20.9 days. Observed cadence is 2 posts per week.
DO THIS
Choose two slots per week for the four-week experiment below, or reduce the schedule if your capacity is lower. Keep the slots consistent and log every published post. Two slots are a planning choice, not a LinkedIn benchmark.
Potential impact: Create comparable records and a manageable learning loop
Metric to watch: Planned versus published posts, time spent, and median interactions at seven days
0 of 7 posts contain hashtags and 1 contain visible @mentions. LinkedIn may return linked mentions as plain text, so detection can undercount.
DO THIS
Use relevant topic labels only when they clarify the subject. Mention people only when they contributed or are directly relevant. Test a consistent tagging approach on comparable posts; do not attribute performance changes to tags alone.
Potential impact: Keep context and attribution useful
Metric to watch: Median interactions for tagged/untagged samples, with sample sizes and topic differences
Turn one idea related to “The Social Party ft. Lovable! 🩷” into a concise checklist or document post. Keep a similar topic and ask the same type of question. Label this a new format experiment, not a proven winning format.
Potential impact: Learn whether a different presentation helps explain the same idea
Metric to watch: Public interactions at the same post age; at least three posts in each format before comparison
Content ideas & basic outlineThree starting ideas and a simple structure for your next postExplore
INCLUDED IN YOUR FREE REPORT
A starting point for your next post.
Simple ideas from this profile’s available evidence. Choose one, add your own experience, and review the result.
IDEA 1
The next chapter
Follow up on “The Social Party ft. Lovable! 🩷”: what changed since publishing, what stayed difficult, and the next step. Only include outcomes you can verify.
The Social Party ft. Lovable! 🩷
When Lovable asked me & Jo Pham to throw a party, we knew we had to collaborate with our friend, the legendary San Francisco-based muralist, Ricardo Richey (better known as Apexer).
Here’s what went down…
1. Our guests joined Apex in painting a mural at his studio (and Kevin Del Fante even got Apex to paint his shirt)
2. We served cake from Daymaker, a company built with Lovable, in honor of Danielle Ito.
3. Apex created a custom piece for Lovable: his take on their iconic logo.
We chatted about what’s inspiring us, what we’re creating, and life beyond work. Then, we sent everyone home with a Brick so we can all spend less time scrolling and more time creating.
Special thanks to Alex Hao, Danielle Ito, Henrik Westerlund, Isaak Fabien Sundeman, Gemma Casey-SwiftGemma Casey-Swift, Ricardo Richey, and all of our friends for joining us on a (very) hot San Francisco night.
📸 Ando Nesia/@ando_____________
SOCIAL MEDIA JOBS!!!!!!!!!!! 🪂
Some great folks in my network are hiring for the below. DM me if you're a good fit & I will connect you. :)
Brex, Social Media Lead
https://lnkd.in/g2rHmCWe
Replit, Executive Social Media Specialist (Contract)
https://lnkd.in/gDQjb565
CommentSold, Social Media & Content Analytics Manager
https://lnkd.in/gWy7jmGK
Respective Collective:
Creative Producer: https://lnkd.in/eATpSPyr
Chief of Staff: https://lnkd.in/ecGmGBU8
I left my full-time job in tech. So did Jean Kang. So did Peter Yang.
This week, I listened to their panel hosted by Lise Slimane at the Granola office in San Francisco on landing brand deals while still holding down a full-time job in tech. Insane knowledge gems were dropped.
Here are my notes from the panel...
1. "Stability" is a myth. One full-time job doesn't mean safety. Tech companies are constantly laying off talented people. Today is the best day to invest in your personal brand, in whatever form that takes. Yes, posting on LinkedIn and being loud about your work can feel cringe at first. But once you cross Cringe Mountain, there are so many good things waiting for you on the other side.
2. Content creation isn't just a polished talking-head video. Jean loves to write, which is why LinkedIn became such a great home for her to share text-based advice on tech, career, and AI. Play with different formats of content and see what you're most excited to create. This way you won't burn out by forcing yourself to make content you don't like to make!
3. The best brand deals are pitches-turned-relationships. Jean landed her first big brand deal with Notion by reaching out directly to Danielle Ito, who was running Notion's influencer program at the time, because Notion was already at the heart of how Jean operates her business. If you are a super fan of a brand, get in contact with them!
The most special part of this all is Jean & I met via LinkedIn! Now, I get to call her a friend.
So post that content! You never know who is watching.
Working in social media is inherently political.
Through building The Social Party, I've met the people behind some of the biggest brand accounts in the world. Each interaction I have with someone who works in social reminds me of how much influence this industry holds, both on the screen and behind the scenes.
Social media folks are uniquely gifted at getting stories in front of a lot of eyeballs. It's both a superpower and a responsibility.
Rachel Karten's Link in Bio article from earlier this year, "Brands want to post like humans. Where is their humanity now?", hasn't left my mind since reading it for the first time. Brands are desperate to act like your friend online, but when a crisis hits, they're the first to go quiet or take a neutral, apathetic stance. If you work in social and are in a position to be loud about something you care about, be loud! We're living in a time where customers care about politically aligning themselves with brands.
Recently, I've been loving Sarah Whittle's "Social Media Responsibly" series online. She's been covering topics including social media addiction, digital scams, human trafficking online, and Meta's controversial "Muse Image" feature. Watching her series made me realize we need so much more of this content. Folks who understand the internet are well positioned to make this sort of content that can tell valuable stories and reach a lot of people...quickly!
If you work in social and you've got influence you're not sure what to do with: use it for good. Be discerning with the brands you choose to partner with. Amplify stories from folks who otherwise wouldn't have a voice. Be selective with the influencers that you pay millions to platform. Or, at the very least, use your influence to spark some joy in someone's scroll.
🫶
Chat, is anyone scrolling LinkedIn on the Friday afternoon of a holiday weekend?
Well, if you are, I spoke with Axios about this summer's spate of brand crises on social media (think Good Good Golf, Lovesac, Neutrogena, & Target).
A good apology can help contain a crisis. A bad one gives it a second wind.
Alternatively: stop doing dumb things that will get your brand in trouble. 😂
Happy to be reunited with Simon Hernandez-Arthur on this one!
https://lnkd.in/gSX3JtTK
San Francisco I need a giant Pokémon Pikachu costume immediately.
17reactions
2comments
A RECORD YOU CAN RETURN TO
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A comparison appears after another audit is saved. A single snapshot cannot establish follower growth.
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